The AW24 Collection is a celebration of camaraderie and the shared love of adventure. The campaign, set in the picturesque Ardfern, not only highlights the rugged beauty of Scotland but also the joy of experiencing it with friends. The collection is more than just clothing; it is an invitation to explore the world around you, to push boundaries, and to create lasting memories.

  • Research Phase
    Join us as our new Creative Director Kestin Hare immerses himself in the brand's archive, uncovering the iconic DNA that reflects a unique legacy.
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  • Design & Development
    A fusion of DNA from the Henri-Lloyd archives blended with British sportswear, prep classicism and technical performance. 
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  • The Freo Jacket
    Designed in 1987, The Freo Jacket is one of Henri-Lloyd’s most prestigious jackets thanks in part to ‘Stars and Stripes’ skipper Dennis Conner