Henri-Lloyd x Royal Norwegian Yacht Club (KNS)

At Henri-Lloyd, we believe in pushing the boundaries of sailing apparel while strengthening the global sailing community.

Our strategic partnership with The Royal Norweigian Yacht Club - Kongelig Norsk Seilforening (KNS) - Norway’s premier sailing association, is a commitment to growing the sport of sailing in Norway and beyond.

Through this collaboration, KNS members will gain access to Henri-Lloyd’s cutting-edge sailing apparel, but more importantly, Henri-Lloyd will contribute to the development of the sport by supporting regattas, hosting events and bringing some of the brand’s international ambassadors to Norway to inspire the next generation of sailors, as well as making Henri-Lloyd high-performance sailing apparel more accessible to KNS members.

The partnership is also set to create new opportunities for KNS members to engage with the sport in fresh and exciting ways. 

Henri-Lloyd’s executive chairman, Knut Frostad, has been a lifelong sailor and competitor, with four Volvo Ocean Race campaigns and a history of leadership in the sailing and marine industry. He is also a lifelong member of KNS. He sees this partnership as a natural extension of Henri-Lloyd’s mission to equip sailors with the best possible gear while helping to grow the sport in Norway.  

With Henri-Lloyd’s heritage in technical innovation and Frostad’s deep knowledge of competitive sailing, the partnership aims to ensure that KNS members have access to top-tier sailing apparel and experiences. 

Frostad is leading Henri-Lloyd back to its roots as a leader in sailing gear. In its early years, the brand pioneered the standards for offshore sailing technology, leading the way with innovations like seam-sealed waterproof garments and durable, high-performance materials, waterproof zips and Velcro.  

The goal now is to push those boundaries even further and reinforce Henri-Lloyd’s position as the go-to brand for serious sailors.