Alicante - Behind the Scenes

When it came to choosing the perfect location for our shoot, Alicante stood out as the perfect sailing destination. Nestled on Spain’s southeastern coast, this vibrant Mediterranean city offers the perfect blend of urban energy and coastal beauty. With its steady winds, crystal-clear waters and world-class sailing infrastructure, Alicante is a haven for sailors - from professionals competing in the world’s toughest races to passionate enthusiasts chasing the horizon. 

As the home of the The Ocean Race headquarters, Alicante pulses with the energy of world-class sailing. Its marina is a hub of activity, where high-performance yachts, seasoned sailors and cutting-edge maritime technology converge. For us, it was the ideal setting to bring the Move Without Limits campaign to life - authentic, dynamic and deeply connected to the sailing community. 

Our goal was to create a campaign that visually stunning and deeply rooted in the essence of sailing. From sunrise to sunset, we worked to capture the perfect synergy between our athletes, the ocean and our apparel in action. 

We shot against the dramatic backdrops of Alicante’s rugged coastline, aboard high-performance racing and cruising yachts, and on the sun-drenched decks of the city’s world-famous marina. The Mediterranean delivered golden light, rolling waves and just the right amount of wind to showcase the versatility and performance of the Dynamic range. Every piece in the collection is designed for unrestricted movement, breathability and protection against the elements, and there was no better way to prove it than in real sailing conditions. 

Beyond the campaign, Alicante reminded us why we love sailing. The energy of the city, the camaraderie of the sailing community and the raw beauty of the sea all came together to create something truly special. Whether you’re a seasoned sailor or simply drawn to the call of the ocean, Alicante is a destination that embodies the spirit of adventure. 

As we launch the Move Without Limits campaign, we hope it inspires you to chase the wind, embrace the elements and experience the unique sense of freedom that only sailing can offer.